Make Your Customer the Hero of the Story
I was having a conversation recently with another Founder about how to perform superior customer engagement in a B2B environment. What slipped off my tongue without really thinking a great deal about...
View ArticleBusiness to Everyone – Offering an online solution as a business-ready...
More and more these days the lines between whether a company is strictly servicing a Business-to-Business market or a Business-to-Consumer market is blurring. Traditional B2B companies that once...
View ArticleIt’s not you it’s me – going deeper to find out why customers really leave
Face it. If you run a SaaS or subscription based business, people will leave. Get over it. Find out why. I find sometimes, people in business will almost go out of their way rather than take in bad...
View ArticleAll Aboard! Helping Customers realize value from the get-go!
Years ago, when I studied statistics at school, I remember hearing of a real world example of using stats to predict the lifetime of a light-bulb. Like a lot of manufactured goods, it’s a reverse...
View ArticleSince you’ve been gone… How to encourage the sometimes User
Being naturally a bit of a maven, and also a closet gamer, I tend to fall into the camp of a super user or early adopter of technology. When I like a product, I dig in and figure out how it works....
View ArticleCan you quantify the value you provide customers?
At the heart of the Lean business model, is an exercise to define a Value Proposition statement for the business, including identifying the top benefits that we provide customers. It’s then used as a...
View ArticleWhen should you offer your existing customers a deal?
If you run any type of repeat or subscriber business, where you have an existing contract or agreed price, then your deals and marketing efforts to acquire new customers, can sometimes be perceived as...
View ArticleWhy you still need Services when offering an Enterprise SaaS solution
Maybe I’m simplifying things to say that for the Enterprise, the biggest change that Software as a Service brings is a matter of technical delivery. In that I mean it removes the task to install and...
View ArticleOnly the people who love us tell us when there’s food on our faces
Okay, so I’m being a little irreverent with my title today. All the same, it is a truism of human behavior that it’s the people who care the most about us or are vested in us that all too often are...
View ArticleAre you customers tolerating things that really are a retention risk
Photo by Negative Space from Pexels When a product is new and innovative, there are things customers live with because gains outweigh pains. But is there a future retention risk? Do you know what your...
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